营销埋点与数据测量
原名：analytics
围绕业务问题设计事件、转化指标和 UTM 规则，检查数据是否能支持决策。
中文 Skills 技能说明
适合整理注册、咨询、购买与产品使用的测量方案。先提供业务目标、现有埋点和数据样本，再明确事件命名、属性、去重与转化口径，输出追踪计划和验证清单。可分析已有导出文件；部署追踪代码仍需网站权限和用户授权。GA4、Mixpanel 等只是可选示例，不是平台自带服务。不得绕过同意机制收集个人信息，数据最小化、保留期和访问权限需按实际业务设置。
上游能力依据
上游原始适用说明：When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.
上游 SKILL.md 主要章节（保留原文标题）：
- Initial Assessment
- Core Principles
- 1. Track for Decisions, Not Data
- 2. Start with the Questions
- 3. Name Things Consistently
- 4. Maintain Data Quality
- Tracking Plan Framework
- Structure
- Event Types
- Event Naming Conventions
使用边界
先确认数据口径、只读或写入权限以及备份方案。查询结果需要说明范围，任何结构或数据变更都应先预览并人工确认。
作者、翻译与许可证
- 原作者
- Corey Haines 与 marketingskills contributors
- 中文翻译
- CEOFans翻译
- 许可证
- MIT
- 上游来源
- https://github.com/coreyhaines31/marketingskills/tree/5e721d73ac85be8ba917d6a9ca9cb5bc98f02b80/skills/analytics
适用范围
平台：linux、macos、windows；标签：数据与数据库、营销埋点与数据测量、开源技能
安全提示
基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件，请在最小权限环境中使用，高风险操作必须人工确认。
如发现侵权、许可证或安全问题，可在本页前台提交投诉，管理员复核后可立即下架。