内容选题与长期规划

原名：content-strategy

依据客户问题、产品定位和团队资源，安排有优先级的内容主题与发布计划。

中文 Skills 技能说明

适合一人公司把零散选题变成持续的内容工作。提供受众、产品事实、已有文章和可投入时间，技能先找出客户决策中的问题，再划分主题、内容形式与更新节奏，输出选题列表、内容简报及复盘指标。不得把虚构搜索量当作依据，也不以堆关键词和批量低质量页面为目标。可从本地资料启动，关键词工具及网站统计为可选依赖，文章上线前需事实核查和用户确认。

上游能力依据

上游原始适用说明：When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

上游 SKILL.md 主要章节（保留原文标题）：

• Before Planning
• 1. Business Context
• 2. Customer Research
• 3. Current State
• 4. Competitive Landscape
• Treat Content Like a Product
• Searchable vs Shareable
• When Writing Searchable Content
• When Writing Shareable Content
• Content Types

使用边界

先提供真实业务背景、目标受众和可核验资料。输出是工作草稿或决策辅助，不补造客户反馈、经营数据、案例或引用。

作者、翻译与许可证

原作者

Corey Haines 与 marketingskills contributors

中文翻译

CEOFans翻译

许可证

MIT

上游来源

https://github.com/coreyhaines31/marketingskills/tree/5e721d73ac85be8ba917d6a9ca9cb5bc98f02b80/skills/content-strategy

适用范围

平台：linux、macos、windows；标签：内容与写作、内容选题与长期规划、开源技能

安全提示

基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件，请在最小权限环境中使用，高风险操作必须人工确认。

如发现侵权、许可证或安全问题，可在本页前台提交投诉，管理员复核后可立即下架。