网站转化事件核对与配置草稿
原名：conversion-tracking
梳理页面成功事件、上报路径和重复计数，整理可验证的配置。
中文 Skills 技能说明
表单提交后统计结果对不上时，先核对真正成功的事件和现有上报方式。提供测试页面、事件定义、获准的统计平台及脱敏日志，技能整理浏览器事件、已有服务端上报、去重和验证步骤；包内脚本可生成测试配置草稿。需要 Python 及相应统计工具和账号，平台可用地区、费用与数据位置另行核实。使用测试数据，个人信息处理须符合授权和适用规则；生成配置不等于线上已安装或数据准确，正式导入与发布先由负责人确认。
上游能力依据
上游原始适用说明：Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.
上游 SKILL.md 主要章节（保留原文标题）：
- The one distinction that drives everything
- Start here
- The three questions
- Non-negotiables
- Setup flow
- Audit flow
- Verdict rules
- Verification discipline
- Choosing tools
- Where everything is
使用边界
先确认数据口径、只读或写入权限以及备份方案。查询结果需要说明范围，任何结构或数据变更都应先预览并人工确认。
作者、翻译与许可证
- 原作者
- Corey Haines 与贡献者
- 中文翻译
- CEOFans翻译
- 许可证
- MIT
- 上游来源
- https://github.com/coreyhaines31/marketingskills/tree/0cd9b3a0ef4c411a1d690419ce843f2a1da32cce/skills/conversion-tracking
适用范围
平台：linux、macos、windows；标签：数据与数据库、网站转化事件核对与配置草稿、开源技能
安全提示
基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件，请在最小权限环境中使用，高风险操作必须人工确认。
如发现侵权、许可证或安全问题，可在本页前台提交投诉，管理员复核后可立即下架。