产品页面与营销文案

原名：copywriting

把产品事实和客户需求写成清楚的价值表达，形成可审核的页面草稿。

中文 Skills 技能说明

适合 OPC 首页、落地页和产品介绍的初稿。先了解产品能做什么、服务谁、有哪些真实证据，再安排标题、价值说明、疑问解答与行动入口。输出成稿和需要补证的信息清单，不编造案例、评价、功效或营收，避免夸张承诺。无需强制外部工具，已有产品资料就能开始；新增页面和发布广告仍需人工确认。技能提供写作方法，不自动拥有 CEOFans 线上页面的修改权限。

上游能力依据

上游原始适用说明：When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

上游 SKILL.md 主要章节（保留原文标题）：

使用边界

先提供真实业务背景、目标受众和可核验资料。输出是工作草稿或决策辅助，不补造客户反馈、经营数据、案例或引用。

作者、翻译与许可证

原作者
Corey Haines 与 marketingskills contributors
中文翻译
CEOFans翻译
许可证
MIT
上游来源
https://github.com/coreyhaines31/marketingskills/tree/5e721d73ac85be8ba917d6a9ca9cb5bc98f02b80/skills/copywriting

适用范围

平台：linux、macos、windows；标签：内容与写作、产品页面与营销文案、开源技能

安全提示

基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件，请在最小权限环境中使用，高风险操作必须人工确认。

如发现侵权、许可证或安全问题，可在本页前台提交投诉，管理员复核后可立即下架。