客户访谈与需求研究
原名:customer-research
用访谈和已有反馈识别真实购买动机,把事实与研究假设分开。
中文 Skills 技能说明
适合创业者验证客户痛点、购买阻力和产品定位。输入目标人群、已有反馈与研究问题,先安排不诱导的访谈提纲,再整理任务、触发情境、替代方案和证据强弱,输出研究摘要与待验证假设。样本少时不能推断整体市场,不能编造采访对象或用户原话。可分析本地脱敏记录,不要求外部账号;录音、联系受访者和保存个人信息需取得同意,并设置访问及保留范围。
上游能力依据
上游原始适用说明:When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
上游 SKILL.md 主要章节(保留原文标题):
- Before Starting
- Three Modes of Research
- Mode 1: Analyze Existing Assets
- Mode 2: Mine Existing Signal (Online)
- Mode 3: Go Ask (Primary Research)
- Mode 1: Analyzing Existing Research Assets
- Asset Types
- Extraction Framework
- Synthesis Steps
- Research Quality Guardrails
使用边界
先提供真实业务背景、目标受众和可核验资料。输出是工作草稿或决策辅助,不补造客户反馈、经营数据、案例或引用。
作者、翻译与许可证
- 原作者
- Corey Haines 与 marketingskills contributors
- 中文翻译
- CEOFans翻译
- 许可证
- MIT
- 上游来源
- https://github.com/coreyhaines31/marketingskills/tree/5e721d73ac85be8ba917d6a9ca9cb5bc98f02b80/skills/customer-research
适用范围
平台:linux、macos、windows;标签:研究与知识、客户访谈与需求研究、开源技能
安全提示
基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件,请在最小权限环境中使用,高风险操作必须人工确认。
如发现侵权、许可证或安全问题,可在本页前台提交投诉,管理员复核后可立即下架。