业务活动与线上分享策划

原名：events

围绕目标客户和可用资源，规划分享会、公开课或业务活动的执行与复盘。

中文 Skills 技能说明

适合小团队组织产品说明、用户交流和行业分享。输入受众、预算、主题与可用人手，先明确活动目标，再拆分报名、议程、内容、现场分工和后续跟进，输出排期及成本指标。不能虚构嘉宾确认、合作背书或报名人数。报名信息、照片和录制传播需有相应授权；场地、平台和票务服务需另行配置。技能可以准备草稿，不自动联系嘉宾、收费或对外发布。

上游能力依据

上游原始适用说明：When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.

上游 SKILL.md 主要章节（保留原文标题）：

Before Starting
Pick Your Role
Which Events to Invest In (Portfolio First)
The Universal Arc: 20% Event, 80% Before-and-After
Hosting: Choose the Format for the Job
Attending (No Booth, No Stage)
The Content Arc: Every Event Is a Content Engine
Measurement: Pipeline, Not Applause
Common Mistakes
Related Skills

使用边界

先提供真实业务背景、目标受众和可核验资料。输出是工作草稿或决策辅助，不补造客户反馈、经营数据、案例或引用。

作者、翻译与许可证

原作者: Corey Haines 与 marketingskills contributors
中文翻译: CEOFans翻译
许可证: MIT
上游来源: https://github.com/coreyhaines31/marketingskills/tree/5e721d73ac85be8ba917d6a9ca9cb5bc98f02b80/skills/events

适用范围

平台：linux、macos、windows；标签：产品与运营、业务活动与线上分享策划、开源技能

安全提示

基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件，请在最小权限环境中使用，高风险操作必须人工确认。

如发现侵权、许可证或安全问题，可在本页前台提交投诉，管理员复核后可立即下架。