新用户引导与首次价值体验
原名:onboarding
围绕用户的第一个有效成果,优化注册后的引导、检查清单和帮助内容。
中文 Skills 技能说明
用于检查用户注册后为何没有继续使用。提供新用户流程、产品目标和脱敏使用反馈,先定义首次价值动作,再审查引导步骤、空状态与帮助提示。输出引导草稿、流程调整及验证指标,不用冗长教程替代真实体验。不能编造用户成功案例,也不默认发送推广消息。核心审查可用截图与本地资料,实际更改页面、实验或邮件需要产品权限;本技能不自动修改 CEOFans 的老板后台。
上游能力依据
上游原始适用说明:When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.
上游 SKILL.md 主要章节(保留原文标题):
- Initial Assessment
- Core Principles
- 1. Time-to-Value Is Everything
- 2. One Goal Per Session
- 3. Do, Don't Show
- 4. Progress Creates Motivation
- Onboarding Psychology
- Onboarding Toolkit (10 Components)
- Defining Activation
- Find Your Aha Moment
使用边界
先提供真实业务背景、目标受众和可核验资料。输出是工作草稿或决策辅助,不补造客户反馈、经营数据、案例或引用。
作者、翻译与许可证
- 原作者
- Corey Haines 与 marketingskills contributors
- 中文翻译
- CEOFans翻译
- 许可证
- MIT
- 上游来源
- https://github.com/coreyhaines31/marketingskills/tree/5e721d73ac85be8ba917d6a9ca9cb5bc98f02b80/skills/onboarding
适用范围
平台:linux、macos、windows;标签:产品与运营、新用户引导与首次价值体验、开源技能
安全提示
基础静态扫描不等于绝对安全。技能可能调用命令、浏览器、云服务或本地文件,请在最小权限环境中使用,高风险操作必须人工确认。
如发现侵权、许可证或安全问题,可在本页前台提交投诉,管理员复核后可立即下架。